Claude Hopkins, the Aristotle of Advertising, once said:

“Advertising is much like war, minus the venom….We are usually out
to capture others’ citadels or garner others’ trade….We must have
training and experience, also right equipment. We must have proper
ammunition, and enough.”

Proper ammunition. Top Gun, if you want to be a marketing sharpshooter, you need the best ammunition you can get, which is why I have a special box of Bullets for you.

They are the Bullets you’ve missed—published before you subscribed. You can load up on them by visiting the Bullet Archive at the link below.

Go there now and you’ll discover:

• The Two Most Powerful Words in Advertising. (No, they are not “new” and “free” nor any other two words you’d ever guess.)
• The Secret of the Red Shirts. (This little-known technique makes it much easier to achieve anything you want in life, including blockbuster ad campaigns that flood you with orders.)
• The 7-Letter Word That Instantly Multiplies Your Creativity 11-Fold. (Not 10-fold. Not 12-fold, but exactly 11-fold, as you’ll see.)

These Bullets and more are waiting for you in the Bullet Archive. Just click on the link below.

Apply the 80/20 Rule
To Achieve Breakthroughs Regularly

Finally, I want you to know I am a strong believer in the Pareto Principle, otherwise known as the 80/20 rule, or the rule of the vital few and the trivial many.

In any human activity, just a small group of factors is responsible for the lion’s share of success.

For example, just 20% of the salespeople earn 80% of the commissions.

20% of the authors sell 80% of the books.

20% of your daily activities generate 80% of your success and income.

And so on.

This certainly applies to the factors governing advertising success.

As a result, you don’t need to master scores of rules and learn hundreds of secrets. Just a few—the right few—will bring you outrageous success.

That’s why I publish only one Bullet a month. I won’t clog your inbox with a steady stream of the mediocre, to be read and soon forgotten.

I will give you a single, solitary polished gem per month. You don’t need more. What you do need is to learn these few Bullets well.

If you read, study and apply these few Bullets repeatedly, you may well become a giant of our industry. You will grow richer than you ever would otherwise. And you will be happy, because achievement is the key to happiness.

In short, you will succeed by mastering the vital few, while others squander their time on the trivial many.

To discover these vital few, visit the Bullet Archive now at the link below.

Top Gun, fire at will.

Sincere wishes for a good life
and (always!) higher response,

P.S. If you know any copywriters or marketers who would enjoy this Bullet, just send them an email with this link:http://marketingbullets.com/

P.P.S. Your e-mail address will never be shared. And if you ever wish to unsubscribe, just let me know and I will vanish from your life like a shadow in the night.

To Visit Gary's Arsenal (Bullets Archive), click here.

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