Bullet 22

16 Rules for Success

Dear Marketing Top Gun,

I’m a sucker for any article promising “rules for success.”

You too?

If you’re like me, deep down you suspect that you already know whatever the rules are going to be. But you harbor a glimmer of hope that maybe, just maybe, you’ll uncover a gem, an “obvious” secret that has somehow eluded you all these years and will now lift your performance to a new level.

Even if not, such lists can be quite valuable because, as one of my mentors used to say about the rules for writing good copy, “We need not so much to be taught as reminded.”

When I came across the following list, I was pleasantly surprised. Yes, the list expresses mostly insights I “knew” in some form or other, but have sometimes forgotten, for which I’ve always paid a price. (Rule #10 is my favorite in that department! I also like #1, #3, #6, and #16 a lot.) I’ll bet that you, too, will find yourself nodding in heartfelt agreement with these rules, as they resonate with your own hard-won life experiences.

The list was posted online recently by Bob Parsons, a high achiever who started with little in life and has founded several wildly successful companies, including GoDaddy, the Internet domain registrar and hosting company. His 16 rules sum up the lessons he’s learned along the way.

No, I’m not an affiliate for Bob, GoDaddy, or anyone else. I don’t even know Bob personally. But I really enjoyed his 16 rules. Reviewing them is a great way to start any new year…or any new day.

So here, with his permission and in his own words, are…

Bob Parsons’ 16 Rules to Live By

  1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we’re in our comfort zone. I hear people say, “But I’m concerned about security.” My response to that is simple: “Security is for cadavers.” 
  2. Never give up. Almost nothing works the first time it’s attempted. Just because what you’re doing does not seem to be working doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it was easy, everyone would be doing it, and you wouldn’t have an opportunity. 
  3. When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.” 
  4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.” 
  5. Focus on what you want to have happen. Remember that old saying, “As you think, so shall you be.” 
  6. Take things a day at a time. No matter how difficult your situation is, you can get through it if you don’t look too far into the future and focus on the present moment. You can get through anything one day at a time. 
  7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages. 
  8. Be quick to decide. Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.” 
  9. Measure everything of significance. I swear this is true. Anything that is measured and watched improves. 
  10. Anything that is not managed will deteriorate. If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while. I guarantee you problems will be there. 
  11. Pay attention to your competitors, but pay more attention to what you’re doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place. 
  12. Never let anybody push you around. In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal. 
  13. Never expect life to be fair. Life isn’t fair. You make your own breaks. You’ll be doing good if the only meaning fair has to you is something that you pay when you get on a bus (i.e., fare). 
  14. Solve your own problems. You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the cofounder of Sony, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.” 
  15. Don’t take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are. 
  16. There’s always a reason to smile. Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time; we’re here for a good time.” 

The above rules are republished with the permission of Bob Parsons (www.BobParsons.com) and are copyright — 2004-2007 by Bob Parsons. All rights reserved.

Sincere wishes for a good life
and (always!) higher response,
Gary Bencivenga Signature

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